POLITICO 2024 Election Logo

In preparation for the 2024 election, I revised POLITICO’s election logo to be used globally throughout campaign coverage. The logo adapts to US, UK and EU iterations for location-specific coverage, as well as maintains a generic version for general election references.

The font selected for the logo contains intentional spaces and curves to resemble the look and feel of a flag. The intent is for the font to feel special and connected to the election, while taking on the form of something abstract to make it unique and memorable. The color blocking pattern embodies the bold and powerful feel of an election.