POLITICO APP CAMPAIGN

To celebrate the launch of POLITICO’s major mobile app update, I collaborated with a creative team to develop an integrated advertising campaign that reintroduces the platform as the ultimate all-in-one media destination. Driven by the concept of integrating POLITICO into the user’s daily routine, our strategy uses narrative-rich motion ads to bring visual storytelling to life. On the static design front, I curated a bold color palette specifically engineered to elevate and emphasize POLITICO's unique podcast and newsletter artwork, seamlessly bridging trusted journalism with high-impact digital design.