Golden bond JEWELRY branding

Golden Bond Jewelry offers an elevated permanent jewelry experience through custom-fit bracelets, anklets, and necklaces welded on for a seamless, lasting finish. I led Golden Bond through a brand refresh in it’s early founding stages to elevate its presence and provide brand guidelines to gain recognition and engagement.

I really wanted the look and feel to stay true to Golden Bond’s original brand - so keeping it clean, modern and minimal was a top priority. My next biggest focus was warming up the brand’s look and feel - Golden Bond is known for its interactive bracelet bar led by warm and welcoming faces to build relationships, personalization and connection, which I wanted to be reflected in the brand. The color theory I created was inspired by sepia tones to keep it neutral, while also bringing in warm mauve and peach colors to allow for bright welcoming accents. Selected typefaces feature thin lines to add sophistication. Together, we have a brand that creates a feeling of both luxury and genuine affability.